The Melium Group is Malaysia’s leading high fashion retailer and holds the Malaysian franchise for many of the world’s leading international brands in clothing, footwear, leather goods and exquisite jewelry. Todate, the Melium Group encompasses distribution rights for over 30 world reknowned brands. These includes Etienne Aigner, Hugo Boss, Christian Lacroix, Cole Haan, Emilio Pucci, Ermenegildo Zegna, Furla, Mauboussin, Stuart Weitzman, Tod’s and +IT. In addition, the Melium Group has the Malaysian franchise for the highly successful Dome Café concept.
The Melium Group started its operations in 1989 with the single exclusive rights for Etienne Aigner, the prestigious German leather brand with the first store at the Weld Shopping Centre. This was followed by the launch of further brands through outlets located primarily at the Lot 10 Shopping Centre for BOSS Hugo Boss, Ermenegildo Zegna, Escada, Oshkosh B’Gosh, Claiborne and Liz Claiborne. In 1995, the Melium Group opened its first Dome Café outlet at the Starhill Centre.
In July 1997, the Melium Group underwent a capital restructuring exercise which enabled Insas to invest in the Melium Group and became its 51% holding company. The capital injection and investment in the Melium Group is in line with Insas’s focus to venture into the retail business and allowed the Melium Group to take advantage of the growing retail opportunities in the country. By combining the existing shareholders’s resources with Insas’ in the new business partnership, the Melium Group was able to position itself as Malaysia’s leading fashion and lifestyle retailing group. The Insas Group currently holds 43% interest in the Melium Group.